Four years after graduating from the Chouinard Art Institute (now California Institute of the Arts), a young Allen Ruppersberg took over a house on Sunset Boulevard in Hollywood and converted it into a hotel. Al’s Grand Hotel only lasted for six weeks, but maintains a mythic quality in LA’s art history, as an early example of social sculpture inspired by consumerism and entrepreneurial marketing (and, of course, as a fantastic hangout). The rooms for rent in the “hotel” included The Ultra Violet Room, The Jesus Room and The Bridal Suite.
Now Ruppersberg is collaborating with Public Fiction to re-stage Al’s Grand Hotel at Frieze Projects in New York this week. Ruppersberg will be present, in character as hotel manager, to “handoff” the project to a new generation.
Don’t miss your opportunity to make a reservation! Rooms are still available by calling 646-578-8471. Overnight guests are promised “a special selection of movies and videos,” and during the day the hotel will be open to all visitors for “just hanging out.”
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